Tesla
Women's Reproductive Health Campaign
THe Ask:
For our class assignment our team was tasked with producing a campaign that meshes a company together with a social issue and to create a deliverable presentation to showcase our ideas. We chose to use Tesla as our company and Women's reproductive health as our social issue. Utilizing different advertising strategies we created the #DRIVECHANGE campaign.
Strategy:
TEAM:
GET affluent males who are looking to purchase a care TO see Tesla as an expression of thoughfulness BY showing them that investing in Tesla is an investmant twords a better future of the world and the women living in it.
Deleverables:
George Gray (Strategists), Daniel Pouch (Producer), Emily Rodnunsky (Copywriter), Maia Haley (Media Planner), and Myself (Designer).
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Deliverable 1
I created a conceptual Tesla micro sight that could be accessed from a QR code or off the official Tesla website. This site offers educational information about women's reproductive health as well as other literature regarding politics. This site also offers links to get involved in local and federal law making.
Deliverable 2
These poster advertisements I created are intended to be an easy way for people to get connected while provoking some thought into the issues that women are facing everywhere.
LOGO redesigns
