PUBLIC STREETWEAR
Creating a new advertising campaign for a local store in Eugene, Oregon named Public Streetwear.
Established in June 2019, this downtown Eugene store preaches streetwear for everyone. “For people who live outside the norm. Creative, intelligent, and real. Current and cutting edge. A communication of individuality expressed through style.” K. Reid.
The ask: Create a new advertising campaign that inspires the fashion forward and highlights the curated collection Public Streetwear has to offer.
2021 - 2022
Traditional ad.
The traditional ad for this campaign is a print ad in a magazine. This ad highlights the void Eugene has for people seeking a store that is above the norm.
The non - traditional ad for this campaign is a fashion quiz users can take to find clothes that match body type, personality, price range, and aesthetic . This quiz will give the user a good idea of what to look for and what to avoid.
NON-Traditional ad.
Social Ad.
For Public’s social ad, I have chosen to create Instagram posts that announce store giveaways. These posts showcase outfits that can be won by entering the raffles.
